I’ve seen a lot of companies from small sized start-ups to industry leading companies trying to gain the upper hand by using technology to their advantage. One of the most popular ways of doing this is by having your own digital products for online marketing.
Whether it is a website, software, email marketing, or mobile application – you name it, companies have it, but some small to mid-sized businesses usually have problems when using digital products to their marketing advantage. One of the most common mistakes is not having a professional UX/UI (User Interface, User Experience) Designer on their arsenal.
Here are 5 reasons why you should hire a UX/UI Designer for your business:
1. Save time and money
You have your e-commerce site selling your company products online but wondering why visitors are not completing purchases on their visit. You assume then that something should change, you do it on your own or ask your developer to recreate the site. The result is still the same – you are now exhausted, unsatisfied, and already spent a lot of money fixing things you can’t.
A professional UX/UI designer will speed up the redesign process, implement user journey principles in order to make the most effective design possible to advertise and sell your products. Suddenly you are out of the mental traffic in less than 1/4 of the time it needs to create a solution of your own that is risky.
2. Get more Visitors/Users/Customers
No matter what the goal of your digital marketing is, usually you need more exposure to get the job done. This is one of the most common problems companies who are trying to penetrate online marketing have, and it’s really easy to mess this one up. Having a UX/UI designer on your team assures you get appealing products in a glance to help boost your conversion, interaction and overall impression of your digital products themselves.
3. Know what’s wrong
A professional UX/UI designer will come handy when improving your overall look in the digital world. Your products reflect the values of your business, you don’t want to mess that up. Say goodbye to those ugly icons that are hardly visible anyway, change those hard to read serif fonts on your mobile app just because they are fancy and let’s take out the pink colored background on your corporate website just because you like it. UX/UI designers are hard on research and knows what will work best for your product designs.
4. They “connect”
One of the hardest part of running a business is having to connect with your potential customers. Whether if it is a long-term or short-term interaction, business and people connect in order to make it work. User experience design will cover this area where your UX/UI designer can help see things in both perspective – the client and the business, from here you can have a fluid smooth interaction between your business and your client.
5. Plan ahead
A big part of unsuccessful start-ups are due to bad planning. We know that planning is one of the most essential part of running a business, but when planning to market a business in the digital stage, a consultation with a UX/UI designer is always helpful. He/She can provide in details how the interaction of your digital product should be; when, how and why pieces of information are being shared or provided.
“Some people think design means how it looks but of course, if you dig deeper it’s really how it works” -Steve Jobs
There are reasons why top companies value user interface and user experience design at such a high level. If you have problems running and marketing your business in the digital platform, maybe these few points can shed some light on your case.